Rokit Drinks Imports: Crafting a Seamless Spirits Experience
What is ROKIT?
Rokit is a liquor distribution company that supplies premium spirits, including Bandero Blanco Tequila, Bandero Café Tequila, Qban Rum, and Vargas Vodka. They work with major retailers like Costco, Total Wine, and various local liquor stores.
Overview
Rokit Drinks Imports Inc. is a premium liquor distributor offering a curated selection of spirits, including Whiskey, Rum, Tequila, Coffee Tequila, and Vodka.
I designed a refined, user-centered e-commerce app that streamlines product browsing, ordering, and cocktail discovery. The interface emphasizes clarity and simplicity, creating a seamless digital experience that strengthens the brand’s identity and enhances customer engagement.
The GOAL
Improve Accessibility: Design a user-friendly layout that makes it easy for customers to find, select, and order their preferred spirits.
Optimize Visual Appeal: Use clean design elements and high-quality imagery to reflect the brand’s premium identity and attract consumer attention.
Encourage Exploration: Incorporate interactive features, such as recipe suggestions and product pairings, to inspire users and enhance their overall experience.
SOLUTION.
I independently designed and prototyped a mobile app that lets users easily order Bandero bottles and explore cocktail recipes in a single unified experience. The redesign focuses on clean layouts, intuitive navigation, and a smoother flow from discovery to purchase, making it easier for users to get inspired and place an order effortlessly.
WIREFRAMES
During the wireframing process, I mapped out the app’s structure to understand user navigation from browsing to checkout. This helped remove unnecessary steps and simplify the flow. The result was a clear, intuitive layout that made browsing, ordering, and exploring recipes effortless.
Product Design
The Rokit Drinks app was created to make discovering and purchasing premium spirits simple and enjoyable. The goal was to design a seamless digital experience that combines functionality with a modern, high-end look.
The design focuses on clarity and ease of use, with clean layouts, bold visuals, and intuitive navigation. Users can easily browse products, place orders, and explore cocktail recipes, all within an interface that reflects the brand’s sophisticated yet accessible style.
HOW IT WORKS
This video gives you a quick, engaging look at how the app works and showcases its features. I created an interactive prototype to visually demonstrate the user flow, showing exactly how each screen functions and how users would navigate the experience in real time.
LETS WORK.
tonysdesignfactory@gmail.com
(650) 218 - 8819
Los Angeles, Ca